Business Conceptions

Anna Kottou

25 years of expertise in key roles in multinational industry players has given me the diversity and unique mentality to be able to create bespoke strategies and precise methodologies, driving my clients to top their businesses. Acute at capturing potential for growth, systematically build on it, communicate the vision & inspiring team performance.

People say about Anna

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Professional Certification

“Environmental Management Executive”, TUV Hellas (TUV NORD) SA
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Services

What we offer
Bespoke End-to-End Management Consulting Services
For Operation Excellence & Business Growth Strategy through our Capture – Build – Communicate methodology

Capture. The Essence & Strategy

Corporate Environment Elements (Mission, Vision, Identity)
New business set up Franchise/ Retail Concept definition (Brand values – concept attributes)
Organizational, Business Process design, performance scheme (KPIs)
Corporate policy, Operations manuals
B2B Business Development Strategy Roadmap for Business Growth

Build. Hands-on Management & Operational Support

Business plan & Feasibility study for Company and Network
Market & Competition Analysis
Pilot store opening
Expansion strategy
Operations Excellence. Mapping & Improvement of Operational Models. Resources Allocation
Retail audit (Brand Consistency – P&L management – Corporate Policy/Culture Compliance – Process Reengineering)
PMO. Setting a Project Management Office for clients internal projects

Communicate. Perform as Brand Ambassador

Launch & Promote Franchise concepts as Clients Ambassador (Offering document – Press release – Exhibition – Special Events)
Social Media Content Management (Website – Social media pages)
Identify, assess and select ideal Franchisees – Investors – Key persons
New markets Penetration & B2B Synergies through Online Media and PAAS personalized approach.

Projects

Career portfolio
Transforming Strategy to ACTIONS
25 years and counting Career Portfolio

About

The greatest challenge is to foresee the evolution of the market and be the pioneer that leads the way, while activating strong professional networking synergies, valuable to each business concept success.

Fully accountable for Top Management Advisory Services supports the management team as well as top down selected staff realizing & achieving operation efficiency & business growth. Holding a BSc in Business Administration, with specializations in Marketing, TQM and HRM from University of Piraeus, she believes in lifelong learning, having attended a variety of specialized topics from educational providers EEDE, Google, etc. She monitors business entrepreneurship and submits her point of view whenever it is requested.

Active presence in professional organization as Founding member of BPW (Business Professional Women) Athens & Students’ Personnel Management Association (GPMA), member of the Boards of Directors of AIESEC and Hellenic Institute of Marketing – EEDE, has placed the leading efforts of many events, sponsorships, conferences, seminars, research, national and international.

BUSINESS CONCEPTIONS is a natural extension of the continuous evolution that characterizes her.